The Psychology Behind Mobile Pocketbook AdoptionMotivations and rewards such as price cuts, cashback and loyalty factors can be effective motivators for mobile budget adoption. Nevertheless, the exact elements that drive mobile purse adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this study

The Psychology Behind Mobile Budget FosteringMotivations and benefits such as price cuts, cashback and commitment points can be powerful incentives for mobile pocketbook fostering. Nevertheless, the exact factors that drive mobile wallet fostering are still a secret.Utilizing the stimulus-organism-response (S-O-R) concept as a theoretical basis, th